GEN. JOHN COBURN TO KEYNOTE THIRD ANNUAL RFID SUMMIT
Brady Lutsko - blutsko@advanstar.com - 7/9/2003


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Session Addresses Next Generation of Radio Frequency Identification Technology CHICAGO (June 18, 2003) – Advanstar Communications, Inc., today announced that Gen. John Coburn will keynote at the third annual Radio Frequency Identification (RFID) Summit, taking place in conjunction with Frontline’s International Supply Chain Week. Hosted by AIM, Inc. and Frontline Solutions magazine, The RFID Summit is scheduled for Monday, Sept. 15, 2003, at McCormick Place in Chicago, Illinois. Coburn, Chairman and Chief Executive Officer of VT Systems, will take the spotlight at this year’s RFID Summit with his keynote presentation entitled, “The Growing Convergence of Real-Time Logistics Solutions in the Military and Commercial Sectors to Improve Homeland Security.” A recently retired four-star general and former commanding general of the U.S. Army Materiel Command, Coburn was instrumental in the implementation of the U.S. Department of Defense’s Total Asset Visibility (TAV) Network—the world’s largest real-time freight tracking infrastructure. Join him at 10:15 a.m. to hear first-hand details of how RFID technology played a key role in the logistics success of Operation Iraqi Freedom. "The importance of logistics often gets downplayed in the commercial and military worlds. However, Operation Iraqi Freedom spotlighted how new logistics advances, especially the use of automatic identification technologies (AIT), play a mission critical role in carrying out larger operational objectives,” said Coburn. “Quantum logistics improvements at both the strategic and tactical levels were enabled in Iraq and Afghanistan through the deployment of AIT in the Pentagons Total Asset Visibility network, which tracks and manages critical military supplies in real-time. Now, its gratifying to see that both the infrastructure and technologies developed for TAV are being leveraged to help the commercial world through such international initiatives as Smart and Secure Tradelanes." With RFID technology finally becoming a major, widely accepted technology tool, RFID applications and standards are constantly emerging and evolving. From privacy issues to cost-effective implementation issues, RFID is becoming one of the most talked about technologies in the supply chain industry. At The RFID Summit, industry experts will reveal strategies, techniques, and real-world examples for using RFID to achieve breakthrough productivity and performance. Additionally, attendees can access information on radio frequency tags, smart labels, real-time locating systems, and other major types of RFID technology. As a high-end tracking technology, RFID can be found in a wide range of vertical markets and applications. From manufacturing to automotive, and from parts marking to asset identification and visibility, end users of the latest RFID implementations will engage in industry standards talk and participate in an interactive panel discussion entitled, “Just the Facts.” New this year, the Summit kicks-off with an RFID Clinic, created for both the novice and those seeking a more advanced level of understanding. Speakers from organizations, such as AIM, The Boeing Company, High Tech Aid, Intermec Technologies Corporation, Smart Active Label Consortium, Texas Instruments, Inc., TrenStar, Inc., Tricon North America, Uniform Code Council, Inc., U.S. Customs, U.S. Department of Defense, U.S. Postal Service, and Venture Development Corporation will offer guidance on system evaluation, selection, integration, and implementation. “RFID is the future of the supply chain industry,” said Dan Mullen, interim CEO of AIM, “Just as bar code scanning revolutionized the industry over the last three decades, RFID technology will do the same in the new century. With the development of standards and widespread acceptance in the supply chain process, RFID tags will help to streamline and improve inventory management for suppliers and retailers. AIM. is a proud sponsor of The RFID Summit Frontline’s International Supply Chain Week.” Advanstar Communications has partnered with the Uniform Code Council, Inc. (UCC), to bring you Frontline’s International Supply Chain Week on September 15-18, 2003 in Chicago. In addition to The RFID Summit, the world’s paramount supply chain conference and exposition will feature industry-leading keynotes, an AIDC Interactive Lab, four solutions-focused conference tracks, a two-day Pharmaceutical Bar Code Summit, and five exclusive industry forums. In addition, an expansive exhibit hall will provide one-stop access to the best suppliers of Auto-ID, bar code, RFID, mobile computing, and wireless communications hardware, software, and services; as well as enterprise, collaboration, and supply chain management solutions. For more information on Frontline’s International Supply Chain Week, visit www.supplychainweek.com. To attend, call 1-877-232-0132 or to exhibit, call 1-888-822-4321.
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