Social Media Expert to Address AIM Executives
Thursday, February 26, 2009 - AIM Global
For more information, contact:
Diana Bowser
+1 724 934 4470
diana@aimglobal.org
Paul Gillin to Speak at AIM Technology Leadership Summit
Warrendale, PA -- February 26, 2009 -- AIM Global, the worldwide trade association and authority on automatic identification and mobility technologies, announced today that Paul Gillin, an expert in the field of social media, will speak on the afternoon of April 21st during the annual AIM Technology Leadership Summit to be held April 20-22, at the Hyatt Woodfield in Chicago, IL. According to Gillin, "Social media is the most important development in media since the printing press. It will transform the way institutions interact with their constituents and the way people communicate with each other." He will outline how companies can use podcasts, blogging and other social media tools to enhance B2B and consumer communications.
Gillin, a writer, speaker, veteran technology journalist and online marketing consultant, specializes in social media and the application of personal publishing to increase brand awareness and augment business marketing. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost effectively. Prior to that, he was editor-in-chief of Computerworld and founding editor of the successful Internet publisher TechTarget. His critically acclaimed 2007 book, The New Influencers, will be available to pre-registered Summit attendees at a discounted rate. His latest book is Secrets of Social Media Marketing.
Each year executives from major manufacturers, resellers, integrators, distributors and end users of Automatic Identification and Mobility products and services gather for 48 hours of global education and strategy sessions, peer networking, and the presentation of AIM industry awards. The Summit is the world's only event of its type.
"Gillin will provide depth to our educational program that is unique for the automatic data collection industry," explains Dan Mullen, president of AIM Global. "In a challenged global economy, his overview about the tools available and the best ways to maximize the effectiveness of social media strategy is especially timely for the attendees."
For additional information about the event, agenda, registration, and event venue, visit the AIM Technology Leadership Summit website or call the AIM Global office.
AIM recognizes Paul Gillin's speaking engagement sponsor, BlueStar.
About AIM Global
AIM Global is the industry association and worldwide authority on automatic identification and data collection technologies. AIM members are providers and users of technologies, systems, and services that capture, manage, and integrate accurate data into larger information systems. Serving members in 43 countries for 35 years, the association has developed key technical specifications and guidelines that support the use of automatic identification technologies.
AIM Global has an active educational focus, providing accurate and unbiased information on data collection technology. As part of its educational outreach, AIM Global publishes "RFID Connections" and "AIM Connections," the industry's oldest and most respected e-newsletters on RFID and automatic data collection.
For more information about AIM Global and its members and services, please visit http://www.aimglobal.org/or http://www.rfid.org/.
Share this Story
Digg 
del.icio.us 
Yahoo 
Reddit 
Facebook 
Google
Related Articles
:
No Related Content Found
or 