Ultracode Advances Color Barcoding Using Phone App
Wednesday, July 13, 2016
Ultracode Standard Introduced by AIM
New International Standard Offers Full Utilization of Color in Barcodes
Pittsburgh, Pennsylvania | July 13 , 2016 |AIM,
the leading industry association, global authority and resource for innovation
and technologies in barcode, RFID, RAIN, RTLS, NFC, IoT and mobile enterprise
services and solutions, announced today the release of the Ultracode
international standard, establishing a significant enhancement in barcode
technology for the automatic identification and data capture (AIDC) industry
is the first 2D, error-correcting color barcode which can either be displayed
on smartphones or printed by using a digital color camera or smartphone
app. Its development was motivated by the ubiquitous use of color
electronic displays, digital cameras and especially the development of the
smartphone. Using Ultracode, standard color technology can create an
image that encodes the same data in less than half the area of a QR Code,
minimizing display space required.
The effort to develop Ultracode as a
formal standard began more than a decade ago. Creator Clive Hohberger,
PhD, worked with AIM’s Technical Symbology Committee (TSC) to design, develop
color quality measurement methods and perform rigorous testing, including
several Public Reviews prior to this release.
project has taken the use of color to a new level of utilization and acceptance
within the international AIDC marketplace,” said Dr. Hohberger. "The
Ultracode standard brings benefits on a global basis, from packagers of
consumer goods looking for more attractive barcodes to organizations wanting to
embed small, attractive barcodes in images. Ultracode provides enhanced
abilities to a potential reader base of over 2 billion devices worldwide and the
smartphone users who can better access information whenever – and wherever –
Ultracode is available to interested parties through the AIM
Marketplace, an online resource located on the AIM website.
For more information, samples, or to download a copy of the new standard, visit
or contact AIM headquarters via email or phone (+1.724.742.4470).