|Dari Mart Convenience Store Case Study|
Datalogic Scanning and RocketBux Introduce Mobile Coupons to the Pacific Northwest with the help of Dari Mart and PepsiCo’s AMP Energy Drink
Overview of Dari Mart
Overview AMP Energy
Historically, this demographic is not likely to use traditional printed coupons, so Dari Mart and AMP Energy wanted to find a new way to make the promotion easy, painless and fun. As this demographic are all connected via mobile, what better way than receiving a coupon on their mobile phone? And if the coupon can arrive instantaneously, it can significantly influence purchasing behavior above and beyond traditional printed coupons.
The promotion ran from November 15 until December 31, 2008. When comparing the results from the same time period for the previous year, Dari Mart discovered that AMP Energy drink sales had a net increase of 56%. They exceeded their goal of increasing sales and generating interest in the AMP Energy drink flavors.
In addition to increasing sales for AMP Energy drinks, the residual "Green” benefits of this technology are hard to resist. Since the coupons were received and generated electronically, paper, printing and transportation expenses were virtually eliminated.
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