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Love's Travel Stops Case Study
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Love’s Travel Stops and Country Stores
Impinj Case Study

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Customer: Love’s began in 1964 when Tom and Judy Love opened their first gas station in rural Oklahoma. Since then, Love’s Travel Stops and Country Stores has expanded to over 290 locations across 39 US states.

Love’s Country Stores are convenience stores with fueling stations, while Love’s Travel Stops are larger travel centers located off interstate highways with amenities such as restaurants, trucking supplies, and showers.

Challenge: Love’s Travel Stops are frequented by truck drivers, many of whom are repeat customers. Drivers fueling at Love’s typically use a fuel payment service such as Comdata, which provides fuel cards (much like MasterCard® and VISA®). To be authorized for fueling, a driver must first swipe a card and then enter his driver ID number and other key data elements in a keypad for the fuel purchase to be correctly billed. If the driver makes a mistake in entering the numbers, the process must be repeated. If the card can’t be read, or if the keypad isn’t working correctly, the driver must go inside before beginning fueling, which can be frustrating and time consuming. The "fuel card” process has also been susceptible to fuel theft by truckers, as one driver may authorize a pump for fueling, and then allow another driver to fill up his vehicle at the expense of the former driver’s company. Love’s sought a system that would encourage drivers and their employers to fuel at Love’s by providing the needed security to prevent such fuel theft, while also allowing fast fueling for drivers by eliminating the need for fuel cards and manual data entry.

Benefits: QuikQ’s RFID system has made Love’s Travel Stops an attractivefueling spot for truckers and their companies. With new federal regulations, reducing the time a driver is in the fuel lane allows the driver to drive more miles in the allocated on-the-job time. This is achieved by removing the multiple card swipes, fewer driver prompts and automated processes. As a result, the time in the fuel lane is reduced and the fuel line queue (trucks lined up to fuel) is smaller. With the use of RFID technology, carriers are assured the authorized purchased fuel is for the intended truck.

Through web portal access, carriers can monitor "real-time” truck purchases, including trends and statistics such as where, when, volume, etc. Love’s is expected to complete outfitting all 230+ travel stops with the QuikQ SmartQ RFID solution by late 2012.

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