|The Pub Case Study|
The Tavern Restaurant
Customer: The Tavern Restaurant Group operates fifteen restaurants in the Midwest and southern United States, including ten highly successful, English-pub-themed restaurants they call, "The Pub.” With a wait staff clad in kilts, The Pub offers a simple menu of classic pub fare, along with a wide variety of beers from the British Isles, Europe and the USA. The company prides itself on being an innovator in the industry—providing a unique experience while maintaining a sense of authenticity.
Challenge: In November 2010, the Tavern Restaurant Group opened their latest pub, this time in Tampa, Florida. Opening a restaurant is always challenging. Add a crowded market and depressed economy to the mix, and you have the situation that faced these restaurateurs when they decided to expand into Tampa.
Given the size of the restaurant space, along with its two-story configuration, the Tampa location provided the group with an opportunity to do something different. Initially, they thought to provide a number of tap tables on the second floor to create a space that could be used for private, or semi-private parties.
In investigating the latest tap table options, the Tavern Restaurant Group was introduced to DraftServ Technologies by Atlanta restaurateur, Jose Hevia.
Benefits: Draft beer tally meter keeps track of highest selling beers. The Tavern Restaurant Group usually does "soft” restaurant openings, with minimal advertising or fanfare. Such was the case at their Tampa location, but word of the unique pour your- own beer wall, the only one of its kind in Florida, quickly spread. After a few food critiques wrote about the restaurant, paying particular attention to the beer wall, the popularity of the restaurant grew, and sales have continued to remain strong. Management has also noticed a larger than normal number of people booking private parties, which are held on the second floor with the beer wall.