|Rooms to Go Case Study|
Retailer Automates Credit Applications, Enhancing Checkout Experience
Customer: A growing company faced with an economic downturn, Rooms To Go needed a way to improve the efficiency of its staff and the security of its credit application process—all while continuing to deliver outstanding customer service and maintaining its competitive edge.
When asked about the challenges associated with the store’s former credit application process, Rick Brown, director of IT/MIS Services at Rooms To Go said, "Slow, inefficient and laden with manual process sum it up.”
Steve Williams, CEO of Intellicheck Mobilisa, Inc. adds, "If you’re still using paper to do credit apps, you’re going to get left behind. It’s just too cumbersome.”
Rooms To Go sought a solution that would allow it to move away from its manual application process to better protect customer data, eliminate redundancies and free up the staff’s time spent on administrative duties to focus on customers.
Solution: Understanding the operational challenges Rooms To Go was facing, the solution Motorola provided in conjunction with Intellicheck Mobilisa made significant improvements to the chain’s credit application process. "Being able to quickly fill out the application at a POS workstation has been a boon to the sales process and has helped address all of the weaknesses of the original paper application,” says Brown.
"The new process is far greener, less expensive and provides a clearer document for anyone who may need to review it in a timely manner,” Brown added. In terms of ROI, Brown shared, "We had initially calculated ROI at 14 months. We have now seen additional benefits that would amount to a much quicker ROI of less than 12 months per store, and approximately 250% ROI over five years. ”
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