|TopGolf Case Study|
Customer: TopGolf is a premier golf entertainment complex that offers a leisure experience like no other. By revolutionizing the traditional sport of golf, TopGolf has created innovative games that incorporate concepts from golf, darts, and bowling. TopGolf was founded in the year 2000 in London, England and expanded to the United States in 2005.
Challenge: The founders of TopGolf wanted to turn the conventional driving range or traditional golf game into an experience that was more interesting, fun, and accessible for all types of players. To do that, they sought a way to create an authentic golf game that also measured distance and kept score, and with those ideas in mind, TopGolf turned to RFID to help craft this unique experience.
One of the exciting features of TopGolf’s innovative games is that a player’s score for each shot can vary based on past shots. For example, by hitting targets consecutively players can double their score, or lose points, depending on the game they’re playing. Thus, the technology TopGolf chose needed to be sophisticated enough to remember all the targets hit by each player. And with one complex boasting capacity for over 550 people, keeping track of every player’s 20 shots is no easy feat. At full capacity, the RFID system must manage over 10,000 ball reads per hour.
Benefits: RFID technology has helped TopGolf to radically transform the traditional golf game or solo driving range experience into an exciting, interactive competition amongst friends and family. The RFID-enabled automated scoring makes TopGolf’s games easy to play and allows for simple switching between different games. With RFID’s ability to measure and score shots, TopGolf crafts unique games for players of all skill levels. And while the TopGolf experience is great for novices, experienced golfers benefit as well because the system can precisely measure distance and aim of each shot. Finally, the Impinj UHF RFID technology offers read ranges that allow for less maintenance of the targets, greater read reliability, and faster scoring feedback to customers.
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The 3rd Annual Asia-Pacific Spectrum Management Conference