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AIMatters Summer 2013
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Impacting the Future –
Why Vision & Mission Matters!

Chuck Evanhoe, Chairman – AIM, Inc.
President – Evanhoe & Associates, Inc.


Welcome to the inaugural issue of AIMatters!

As global events continue to influence all worldwide economies, we see firsthand that the world is really connected by many layers of relationships and influences. At AIM, we know that automatic identification, data capture, data collection and mobility enable significant return on investment and real value for global enterprises as they pursue business process improvements that impact the bottom line, no matter the vertical market.

Earlier this month, after many weeks dedicated to the development of a strategic plan that will position AIM for continued global growth as the association enters its fifth decade, a joint task force of both AIM, Inc. and AIM North America boards voted to accept AIM’s new Vision Statement:

Advancing the effective use of automatic identification and data capture.

This same task force, representing industry experts who have led – and will lead – cutting edge innovation and technology in AIDC, also adopted a Mission Statement to guarantee AIM will remain viable and valuable in the years to come:

As the unbiased resource for networking, education, advocacy and standards, AIM will help its members grow their businesses by fostering the effective use of Automatic Identification and Data Capture (AIDC) solutions.

There is no doubt AIM leads the standards, education and advocacy efforts needed for economic competitiveness. Year after year, we continue to see companies within the Auto ID and Mobility industry working together to provide a collective voice on regulatory and policy issues worldwide. This collaborative global influence not only strengthens the industry, but also provides a climate ripe for emerging technologies and innovation.

So, how do we leave a legacy that matters? Individual and corporate involvement in AIM, both locally and globally, is the only way for our industry to continue to grow and prosper as we have done in the past. With our participation in many vertical and horizontal industry shows as well as the addition of a new technical committee for Internet of Things (IoT), AIM is actively working to provide opportunities for its members in every ecosystem of the industry.

AIM is truly a global effort to promote automatic identification, data capture & collection and mobile solutions for all stakeholders. While AIM may host its headquarters in the United States, our activities around the globe are many…and growing. We have chapters throughout the world and will be engaging local organizations in other countries that are not currently involved to join this global effort.

Your role -- as a vendor, channel member, end user, academic, or potential user of the technology -- is to get involved and guide the organization in the years ahead. Find out how your company can participate as AIM continues to enable real solutions that provide value to our community! Make an effort to reach out to any member of the AIM Boards or Staff. Make a difference…make your contributions matter!

On behalf of the leadership of AIM, we hope you will enjoy AIMatters and find it not only a resource to help you, and your company, address the issues which affect all of us in the industry, but a valuable asset to enhance your professional success. If you have feedback on AIMatters, or wish to suggest topics for future issues, we welcome your ideas. Simply connect with us at AIMatters to share your thoughts!

In the AIM Spotlight –
Innovatum, Inc.

Innovatum, Inc. ranks among the world’s leading providers of regulatory compliance capable package and product labeling software solutions to the Life Sciences, one of the most highly regulated industries. Since 1993, the company has been delivering world-class compliance solutions around the globe.

Headquartered in Sugar Hill, Georgia, Innovatum’s flagship product is known as ROBAR. It was developed using the GAMP 5 Risk-based approach and represents the culmination of over 90 years of combined senior leadership team experience within the Life Sciences vertical.

Unique Device Identification (UDI) with its reliance on automatic identification capabilities is at the forefront of Innovatum’s current R&D activities. Since ROBAR is already compliance-capable with all known UDI requirements, the company is developing, in concert with a number of existing customers, a UDI communications module that will be able to upload UDI and corresponding attribute data to the FDA’s Global Unique Device Identification Database (GUDID).

"This capability will be ready well in advance of the deadline imposed by the FDA and will integrate with any existing labeling system in addition to the ROBAR label management system,” according to Ardi Batmanghelidj, President of Innovatum and Vice Chairman of AIM’s UDI Committee.

While both GS1 barcoding and RFID tagging – as well as integration with direct part making technologies – keep ROBAR and Innovatum at the forefront of the industry, the company hasn’t forgotten the value of relationships. Ask anyone at Innovatum what they consider is the company’s real pride and joy and the answer will be the same – Innovatum’s customer satisfaction rating! With a customer base that is 100% reference-able, it’s not difficult to understand why!

Innovatum is an active participant in AIM and committed to supporting AIDC innovation and technology through its membership. To learn more about the company, visit Innovatum, Inc.

The Future’s So Bright, I Gotta Wear Shades

Ken Koldan, AIM Business
Development & Strategy Director


For those of you who fondly remember the 1980s (if you’re smiling right now -- it really wasn’t that long ago!), that phrase, made popular by the musical group Timbuk 3 in their 1986 release, seems to be coming around again more than two decades later.

Automatic Identification and Data Capture (AIDC) technology that seemed old and dull has once again become very important in today’s world. Green Marketing, Personalized Marketing, and Social Media are fueling AIDC technology usage. This honing of efforts to increase business development and the effectiveness of marketing campaigns has shown a direct effect driving usage and creating new AIDC applications. Imagine that!

Mobile device commerce continues to drive AIDC trends, including the "consumerization" of automatic ID and mobile IT. Hard to believe? Take a look at some interesting mobile device statistics*:

• More than 208 million mobile devices (3G/4G) were being used in North America at the end of 2011.

• North American web sites see 8.3% traffic from mobile devices.

• World mobile connections hit 5.6 billion of the total 6.9 billion telephony connections by the end of 2011.

*Sources include: Informa/KPCB, Mobi Research Group and The Mobile World Research

Today, the need for and use of consumer-facing applications which employ 1D/2D barcodes, RFID and QR Codes for corporate messaging, not to mention near field communications (NFC) for credit card and electronic wallet purchases continue to grow. All together, these trends form increased demands for AIDC technologies.

The consumer marketplace isn’t alone when it comes to increased demands. Take one look at the Federal government – whether it’s the TSA, FDA, or DoD – and you’ll see the same impact. . As any member of AIM’s UID Suppliers Alliance (USA) can tell you, the FDA is close to its final rule making process for Unique Device Identification (UDI) guidelines. Or, look at the example of a major airline application, working in conjunction with the TSA Pre-Check program, for cell devices which use the 2D matrix to board US flights in a faster and more efficient way. You can easily see why AIM members are working to identify proactive strategies to further Federal programs and improve industry opportunities and success.

Now, more than ever, we need to focus our collective energies to enhance and promote the use of automatic identification and mobility technologies. What better way than through our participation in AIM, which continues to deliver value to the industry and its members around the globe?

Looks like Timbuk 3 had it right! Things are going great, and they're only getting better!

Committee Connection

Steve Halliday, AIM Standards & Committee Coordinator
Mary Lou Bosco, AIM Chief Operating Officer



Our technical committees not only support the issues AIM members and their respective companies deal with every day, but are also positioned to anticipate evolving issues that could impact the growth and stability of our industry.

As a regular feature of AIMatters, we want to offer updates on topics of interest as well as highlights of the valuable work being done by the committees.

It is our hope to see every member of the AIM Community share their expertise and talents on an AIM committee(s). Only through the active participation of the membership-at-large will our industry build a strong voice to make a difference. Many of the committees meet via teleconference or web in order to handle the demands of the members’ schedules.

Your commitment is just a small way to give back and the rewards are many! To get more information or get involved with the AIM Committees profiled here, contact AIM today!


Internet of Things (IoT)
The IoT Committee has published three white papers and is working on another five at this time. They have also published a matrix of IoT applications and are finalizing a PowerPoint presentation about the IoT for anyone to use. You can see the work to date at AIM Internet of Things Committee.


Technical Symbology Committee (TSC)
The TSC is the longest running technical committee and is responsible for most of the barcode standards that we use today. They are the original creators of many of the current ISO standards. This group is currently updating the Data Carrier Identifiers document and is finalizing a new standard – Color Ultracode. Most recently published by this group is the Han Xin symbology standard. For more information, visit AIM Technical Symbology Committee.


RFID Experts Group (REG)
The REG is another AIM committee whose work has found its way into the ISO standards world. The following are examples of work which began as items in the REG and illustrate the group’s impact:

ISO/IEC 24729 Information technology -- Radio frequency identification for item management Implementation guidelines
• Part 1: RFID-enabled labels and packaging supporting ISO/IEC 18000-6C
• Part 2: Recycling and RF tags
• Part 3: Implementation and operation of UHF RFID Interrogator systems in logistic applications
• Part 4: RFID guideline on tag data security

ISO/IEC 29160: Information technology -- Automatic identification and data capture techniques
RFID emblem

Today, work groups within the REG are looking at these "hot” topics:
• The effect of RFID in the Healthcare environment
• The effect of RFID on Explosives and Explosive environments
• Active Tagging
• Data content of RFID tags

Check out other opportunities at AIM REG Committee.


Unique Device Identification (UDI)
AIM North America
The AIM NA Unique Device Identification (UDI) Committee addresses industry concerns with the FDA’s UDI proposed rule and offer the FDA expertise, guidance and best practices on the use of AIDC (automatic identification and data capture) technologies supporting both UDI and Standardized Numerical Identification (SNI) initiatives, before they are final. The committee plans to educate constituents with information to facilitate a seamless adoption of UDI and SNI using AIDC methodologies including a whitepaper that will address a broad coverage of audiences and breadth of impact areas on good UDI practices. To learn more, connect with AIM UDI North America Committee.


UID Suppliers Alliance (USA)
AIM North America
The UID Suppliers Alliance provides UID vendors a forum to discuss issues as well as develop and initiate projects that will help accelerate UID implementation. This group works regularly to champion the AIDC industry with government agencies and legislative representatives around the US. Currently, they have planned a legislative fly-in for June 27th in Washington, DC to meet key congressional contacts in support of industry issues. If you wish to join their efforts, visit AIM UID Suppliers Alliance.

2013 AIM Summit Sizzles

Tired of looking at the same office walls?
Need a break to re-energize your spirit?
Wondering about the latest and greatest in AIDC innovations and technologies?


If you answered yes to any of those questions, the solution is simple…Attend the 2013 AIM Summit at the Hyatt Regency Grand Cypress Resort in Orlando, Florida on Monday, September 30th. This year’s Summit – marking the 40th anniversary of AIM’s founding – will offer a great mix of technical sessions, panel discussions and case studies, along with networking opportunities to provide attendees a forum to experience the latest in technologies and updates that impact the industry every day.

Come early or stay late to gain the most benefit! Optional sessions, scheduled both before and after the Summit itself, will allow you to attend committee meetings and build stronger relationships with other AIDC industry leaders from around the globe.

The 2013 Summit officially kicks off with a Welcome Reception on Sunday, September 29th. As an added bonus, AIM Summit attendees will have the opportunity during receptions to meet members of the Material Handling Institute (MHI) who will be holding their respective annual conference at the resort as well. This opportunity is designed to foster collaborations and strengthen valuable networking relationships between both AIM and MHI.

On Monday, September 30th, the 2013 Summit will be in full swing. Group, as well as break-out, sessions are planned for both morning and afternoon. Midday, a special 40th Anniversary Luncheon will take place to honor the recipients of the 2013 AIM Awards which recognize outstanding leadership, innovation and contributions to the industry and celebrate AIM’s four decades. The Summit concludes with another evening reception featuring Jim Morris, the real-life inspiration for Dennis Quaid’s character in the ESPY & Sports Illustrated award winning film, "The Rookie.”

For AIM committee members, individuals interested in learning more about the current work being done by their industry peers, or those who wish to participate in AIM Committee efforts, both Tuesday, October 1st and Wednesday, October 2nd will offer just that.

The 2013 AIM Summit welcomes members and non-members alike, and registration is now open.

For details on the Summit agenda, registration or hotel accommodations, visit 2013 AIM Summit today! Updates are posted regularly, so register now and check back often!

Schedule conflict keeping you from attending? Maximize your organization’s presence at the 2013 AIM Summit with a sponsorship opportunity to leave the lasting impression you won’t be able to. Contact us at AIM Summit Sponsorship to get the best value for your buck!

It’s An Honor Just to Be Nominated!!

Even though the deadline for AIM’s 2013 Awards has passed, there is still plenty of time to recognize other significant leaders and success stories in the industry! Take a look…

2013 AIM North America Awards
The annual AIM NA Awards honor individuals and organizations for outstanding achievement with three specific categories: AIM NA Professional of the Year, AIM NA Organization of the Year and AIM NA Automatic Identification Technology (AIT) Award. Sponsored by the UID Suppliers Alliance, this marks the first year for the AIM NA AIT Award which is presented to an individual, committee, group or organization from the government sector that has championed the successful use of AIT within local, state or national government. Nominations are due by August 1, 2013 and it’s easy to do. Just email 2013 AIM NA Awards today.

2013 AIDC Case Study Competition
Due, in part, to the interest in and success of the Active RFID Case Study Competition launched this year, AIM is looking to recognize AIM Members who have developed and delivered compelling solutions that contribute to the growth and advancement of AIDC (Non RFID) in the industry. Case studies are currently being accepted before the entry deadline on August 7, 2013. The recipient will be honored at the 2013 AIM Summit and receive media recognition as well as being featured on the AIM website. If you or your organization has a fully functional AIDC success story, you could be the recipient to set the bar! For complete details, submission criteria or nomination forms, email AIDC Case Study Competition.

Remember, all 2013 AIM Award Recipients will be honored during a special awards luncheon at the 2013 AIM Summit on September 30, 2013 at the Hyatt Regency Grand Cypress Resort in Orlando! Don’t miss your chance to honor – or be – the best of the best in the industry!!

Happenings

Items of interest & value for AIM members


Welcome New Members!!!
AIM is 40 years old and still going strong! We’re pleased to welcome these new members to the AIM family!

DigitNexus
Freedom Technologies
Innovatum
ITW Thermal Films
IUID Consulting
Roland DG Corporation
Standard Register

Thanks to all the AIM members who made referrals, especially Rich Bruce of The Danby Group, Dan Kimball of DoD Logistics AIT Office and Mike Stover of Mecco Marking & Traceability! If you know an individual or organization that would benefit from being part of AIM’s global network, make an introduction or contact AIM Membership to refer a candidate.



Opportunities Available – AIM Pavilion 2014
It’s never too early to make plans to join peers as exhibitors at the AIM Pavilion for MODEX 2014 and RFID Journal LIVE! 2014. Space will be limited and available on a first-come, first-serve basis so don’t delay! Save the dates below and contact us at AIM Pavilion 2014 to guarantee your spot.

MODEX 2014
March 17 – 20
Georgia World Congress Center – Atlanta, GA

RFID Journal LIVE! 2014
April 8 – 10
Orange County Convention Center - Orlando, FL


Kudos to Chuck Biss!
Long-time AIM member and industry advocate, Charles (Chuck) Biss of GS1 Global Office was recently selected to receive the 2013 Exceptional International Leadership Award given by InterNational Committee for Information Technology Standards (INCITS). The award honors those who have demonstrated efforts which bring tangible results and significant achievements that further international standards.


Congratulations to Active RFID Award Winner -
Argonne National Laboratory!

Argonne National Laboratory was chosen as AIM’s first annual recipient of the 2013 Active RFID Award. Selected from more than a dozen nominations, Argonne’s case study highlights the challenge received to assist the U.S. Department of Energy (DOE). Their solution and actual installation has proven measurable benefits, increased RFID technology demands and has the potential to accelerate RFID adoption. To access complete details about their case history, visit 2013 Active RFID Award.


Been Shopping Lately?
Check Out the Great Buys at the AIM Store!!

Whether you’re looking for that perfect read to refresh your professional mind while relaxing on the beach, get the latest updates on a new area of endeavor in the industry, or just want to keep abreast of trends in the AIDC world, the AIM Store has exactly what you’ll need. From Specifications and Standards to White Papers and Presentations/Webinars, the best resource is right at your fingertips. Even better – many of the items are FREE to AIM Members!! It’s a win-win! Shop the AIM Store today!!

Happenings will be a regular feature of AIMatters. If you have an item of interest or want to share news or recognition highlights from your organization, just submit your information to AIMatters – Happenings.

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