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The Amway UPS 2D Partnership

Several years ago, Amway Corporation, headquartered in Ada, Michigan, began converting its on-line labeling at shipping from an ITF barcode to a 2D MaxiCode. The one-square-inch label encodes address and handling data for 35,000 packages per shift.

A high-volume customer of UPS, Amway saw the move to MaxiCode as mutually beneficial. Amway's primary carrier, UPS, currently processes nearly one million packages daily using vision-based scanning and MaxiCode labels at its Chicago hub. Source-marked packages save processing costs for UPS, and are reflected on Amway's shipping bills.

Use of MaxiCode will eliminate misroutings that result in double shipments and the added customer costs in returning overages. As an additional benefit, Amway will have concrete information on traceability. UPS's next developmental phase is to scan the MaxiCode address data into their diads at delivery, thus automatically associating every package with a signature. Further plans for Amway include adding MaxiCode to its preprinted return labels which will allow returns to be scanned into its tracking system. Ultimately, MaxiCode will enable total real-time tracking of all shipments and returns for Amway.

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