RFID Advocacy
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| AIM Global takes our role seriously as an industry educator and advocate. From its inception, AIM Global has consistently provided international leadership within the RFID industry by delivering informative educational materials, such as the RFID Connections newsletter, and actively developing the RFID.org Web site.
As an industry voice and supporter, AIM Global participates on behalf of the RFID industry in other ways, some of which are noted below. If you or your company would like to get involved in this important work, please contact the AIM Global office, or by email at diana@aimglobal.org |
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RFID Outreach Initiative
Recognizing the need in the marketplace to dramatically increase positive public perception of RFID technologies, AIM Global has collaborated with leading RFID vendors to launch an ongoing media relations campaign to proactively publicize stories that spotlight applications, consumer benefits, and ongoing industry activities for self-regulation.
The primary objective of this initiative is to educate consumers and legislators about the many ways RFID is being used in society today for convenience. AIM Global members involved in this effort include Alien, Impinj, Motorola, Savi, Sirit, and UPM Raflatac.
The overall campaign theme is RFID: Making the World a Better Place, and the focus is on the convenience, safety and security that RFID brings to our daily lives.
For more information, or to become involved with this initiative, please contact the AIM Global office at 724-934-4470, or by email at diana@aimglobal.org.
Media Coverage – RFID Outreach Initiative
Monday, April 21, 2008
AIM Global
AIM Global has announced it views the current utilization of RFID technologies in green-related applications as one of the most promising market segments in the industry today.
Wednesday, April 9, 2008
Good Clean Tech
New applications for RFID promise to streamline recycling and even help reduce e-waste.
February 2008
Network-Centric Security Magazine
From monitoring facilities to locating
personnel in an emergency to deterring
fraud and theft, vendors, analysts
and a growing body of users say RFID
is a potentially powerful security tool.
Wednesday, March 12, 2008
Dallas Morning News
Once known primarily as a logistical tool for retailers, government agencies and shippers, RFID technology is now slipping into public use in a variety of unobtrusive applications in places such as Curves gyms, curbside recycling bins, airport luggage tags and credit cards.
Monday, March 3, 2008
Baseline Magazine
The 2008 Olympics in Beijing represents one of the largest RFID uses to date, giving the technology a boost for even bigger implementations to come.
California Research Bureau - Study Committee
In response to repeated RFID legislation offerings in the state of California, a California Research Bureau (CRB) RFID Advisory Committee has been established to investigate issues surrounding RFID technologies and applications. While the draft legislation in the past two years has focused on the use of RFID in identification documents, the bureau’s report appears to have a broad scope and will discuss RFID in general terms.
AIM Global members have the opportunity to send comments to the chairman of the CRB committee by October 30, 2007. The chairman, Dr. Chris Marxen, has publicly promised to read all comments before drafting his report and writing final recommendations for the legislators. It is AIM Global’s understanding that Dr. Marxen has the final decision on the contents of the report, which will be published in the spring of 2008.
To view written comments from AIM Global, please log in.
RFID Senate Caucus
AIM Global, as a charter member of the RFID Technology Council, has participated during the past year in the planning and hosting of panel discussions for legislative staff in Washington, DC. The RFID Senate Caucus was formed by Senators John Cornyn (R-TX) and Byron L. Dorgan (D-ND) to educate fellow legislators about RFID technologies, and the myriad ways these innovations are being used in the U.S. to sustain competitive advantage, improve citizen safety of citizens, and enhance border and port security measures.
For additional information about the Caucus, please visit the Web site at http://www.rfidtechcouncil.org/.