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AIM's RAIN Alliance Elects New Board Chair

Wednesday, June 29, 2016  
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NXP's Kodritsch Elected RAIN Board Chair
RAIN, an AIM Industry Alliance, Completes Successful Meeting in Napa, California


The RAIN Alliance Board elected Ralf Kodritsch, Segment Manager of RFID Solutions at NXP, as the new Chairman of the Board effective July 1, 2016, continuing RAIN's strong voice to evangelize and foster the growth and adoption of UHF RFID in emerging markets and impact the future success of UHF RFID innovations around the globe.

Highlights of the RAIN Alliance Meeting in Napa Valley California
The RAIN alliance is a global industry association with its goal to accelerate market adoption of UHF RFID.  The alliance currently has 117 members, including companies such as Amazon, Google, Intel, Avery, Smartrac and NXP. From June 8 to 10, Smartrac and Google hosted 124+ attendees, from key players of the UHF RFID eco system, at its members meeting in Napa Valley.


The three day meeting featured workgroup sessions as well as presentations by international industry leaders. Workshops were conducted in which members worked on concrete topics such as a Tag-Reader compatibility matrix and Marketing Communication topics in order to drive forward the awareness and adoption of UHF in the market.  Open sessions on Thursday afternoon and Friday morning featured speakers from SMATRAC, Google, Teslonix, RR Donnelley, Levi Straus, MEPS Real-Time, Motorola Mobility and the US Department of Defense. These meetings included a theme of "bridging the gap between RAIN and IoT”.

For more information on RAIN, visit

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