The performance of an AIDC system is heavily influenced by the media used to carry information. Labels, tags, ribbons, adhesives, and substrates all play a role in determining how well a barcode or RFID solution performs in real-world conditions. Selecting the right media means considering the environment, application method, durability needs, and the technology being used.

In this session, Ryan Zins of Diversified Labeling Solutions explores the fundamentals of media selection and why those choices matter for long-term reliability. The discussion provides a practical overview of how materials and formats affect readability, durability, and overall system performance.