(MASON CITY, IA, April 1, 2026) — Metalcraft, a leading manufacturer of identification products, is pleased to announce the appointment of Kathleen Phillips as Vice President of Sales, effective April 1, 2026. Phillips will succeed Marianne Alvarado, who will retire in September after an exceptional 26-year career with the company.
In her new role, Phillips will be responsible for leading and overseeing all aspects of Metalcraft’s sales operations, driving revenue growth, strengthening customer relationships, and advancing the company’s go-to-market strategy.
“We are excited to welcome Kathleen to Metalcraft,” said Kyle Bermel, CEO at Metalcraft. “Her strategic vision, customer-focused mindset, and history of driving growth make her the ideal leader to guide our sales organization into the future.”
Phillips brings extensive experience in global sales leadership, strategic partnerships, and channel development. Most recently, she served as Vice President of Partnerships and Strategic Alliances at Jitterbit, where she led partnership initiatives and contributed to revenue growth. Prior to that, she held senior leadership roles at Digital River, Entrust,
Bluestem Brands, and HID Global, where she was responsible for sales, partnerships, and marketing functions.
“I am honored to join Metalcraft as Vice President of Sales,” said Phillips. “Metalcraft has a strong reputation for innovation and customer commitment, and I look forward to working with the talented sales team to build on that legacy and drive continued success.”
Marianne Alvarado will continue in her role through September to ensure a smooth transition. Over her 26 years with Metalcraft, Alvarado has made a lasting impact on the organization, serving as a Direct Sales Representative, Sales Manager, and most recently Vice President of Sales. Her leadership has been instrumental in developing the company’s
sales strategy and fostering a strong, customer-focused culture.
“Marianne’s contributions to Metalcraft over the past 26 years have been extraordinary,” said Bermel. “Her dedication, leadership, and commitment to our customers have helped shape who we are today. We are deeply grateful for her service and wish her the very best in her well-earned retirement.”
Alvarado joined Metalcraft in 2000 and has played a key role in the company’s growth and success, culminating in her promotion to Vice President of Sales in 2023.
About Metalcraft
Metalcraft has provided property identification solutions since 1950. What began as a
solution for the Bostitch Stapler Company’s identification needs has evolved into
Metalcraft as we know it today—a strong, innovative, growing company driven by its
corporate values and the Metalcraft Compass. As member-owners, Metalcraft employees
take pride in delivering the right product with the right technology to exceed customer
expectations.
Media Contact:
Julia Deets
VP of Marketing and CX
juliad@idplate.com