RAIN Tire Masterclass, Ohio

The RAIN Alliance Tire Masterclass is coming to Solon, Ohio — the heart of the U.S. automotive, rubber, and tire industry — and, for the first time, it will be delivered as a two-day intensive program hosted by Hana RFID, the leading provider of embeddable RFID tire tagging for over 20 years.

Day one is dedicated exclusively to tire manufacturers, providing practical guidance on embedding RAIN RFID technology into tires at an industrial scale, covering design, manufacturing integration, RF performance, and lifecycle traceability. 

Day two expands the conversation to the broader tire ecosystem, including car manufacturers, fleet operators, service and dealer networks, retreaders, recyclers, and technology providers. The focus shifts to how embedded RAIN tags unlock immediate value across the entire tire lifecycle.

Through real-world use cases and interactive discussions, participants will explore how a tire’s digital twin improves safety, compliance, fleet operations, service accuracy, retreading optimization, and end-of-life traceability.