Embeddable RFID is creating new possibilities for the tire industry by supporting identification and data access throughout the product lifecycle. This session explores how embedded RFID can improve tire traceability, strengthen maintenance workflows, and support broader circularity and lifecycle management objectives.

Attendees will gain insight into how RFID can help connect manufacturing, service, and end-of-life processes through better data continuity and product-level intelligence. The session offers a compelling example of how RFID can deliver value in highly specialized applications with long-term operational and sustainability benefits.