Metalcraft Announces Kathleen Phillips as Vice President of Sales; Marianne Alvarado to Retire After 26 Years of Service

Metalcraft Announces Kathleen Phillips as Vice President of Sales; Marianne Alvarado to Retire After 26 Years of Service

(MASON CITY, IA, April 1, 2026) — Metalcraft, a leading manufacturer of identification products, is pleased to announce the appointment of Kathleen Phillips as Vice President of Sales, effective April 1, 2026. Phillips will succeed Marianne Alvarado, who will retire in September after an exceptional 26-year career with the company.

In her new role, Phillips will be responsible for leading and overseeing all aspects of Metalcraft’s sales operations, driving revenue growth, strengthening customer relationships, and advancing the company’s go-to-market strategy.

“We are excited to welcome Kathleen to Metalcraft,” said Kyle Bermel, CEO at Metalcraft. “Her strategic vision, customer-focused mindset, and history of driving growth make her the ideal leader to guide our sales organization into the future.”

Phillips brings extensive experience in global sales leadership, strategic partnerships, and channel development. Most recently, she served as Vice President of Partnerships and Strategic Alliances at Jitterbit, where she led partnership initiatives and contributed to revenue growth. Prior to that, she held senior leadership roles at Digital River, Entrust,
Bluestem Brands, and HID Global, where she was responsible for sales, partnerships, and marketing functions.

“I am honored to join Metalcraft as Vice President of Sales,” said Phillips. “Metalcraft has a strong reputation for innovation and customer commitment, and I look forward to working with the talented sales team to build on that legacy and drive continued success.”

Marianne Alvarado will continue in her role through September to ensure a smooth transition. Over her 26 years with Metalcraft, Alvarado has made a lasting impact on the organization, serving as a Direct Sales Representative, Sales Manager, and most recently Vice President of Sales. Her leadership has been instrumental in developing the company’s
sales strategy and fostering a strong, customer-focused culture.

“Marianne’s contributions to Metalcraft over the past 26 years have been extraordinary,” said Bermel. “Her dedication, leadership, and commitment to our customers have helped shape who we are today. We are deeply grateful for her service and wish her the very best in her well-earned retirement.”

Alvarado joined Metalcraft in 2000 and has played a key role in the company’s growth and success, culminating in her promotion to Vice President of Sales in 2023.

About Metalcraft
Metalcraft has provided property identification solutions since 1950. What began as a
solution for the Bostitch Stapler Company’s identification needs has evolved into
Metalcraft as we know it today—a strong, innovative, growing company driven by its
corporate values and the Metalcraft Compass. As member-owners, Metalcraft employees
take pride in delivering the right product with the right technology to exceed customer
expectations.

Media Contact:
Julia Deets
VP of Marketing and CX
juliad@idplate.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mark Roberti and FedEx Keynote RFID Community Connect

Mark Roberti and FedEx Keynote RFID Community Connect

Pittsburgh, PA, March 31, 2026 – AIM Global, the leading international industry association, global authority and resource in automatic identification and data capture (AIDC) technologies and innovations including barcode, biometrics, IoT, NFC, RFID, RTLS, and RAIN, unveils RFID Community Connect, a new two-day virtual event designed to bring the RFID community together around practical insights and networking. The event will take place May 19–20, from 11:00 AM to 1:00 PM EDT each day, featuring six 20-minute sessions per day.

 

Created to support the full RFID ecosystem, RFID Community Connect will offer focused content for technology users, solution providers, government and regulatory leaders looking to better understand adoption trends, interoperability, and successful RFID deployment strategies. AIM is hosting the event to help accelerate RFID adoption, enable interoperability, and strengthen industry collaboration through practical, community-driven content.

 

AIM is excited to have two industry experts joining us to keynote each day of the event.

  • Mark Roberti, founder of RFID Journal and principal of RFID Strategies

  • Brian Marflak, Vice President Operations Support and Engineering, FedEx

Mark kicks off our two-day event with a keynote on The State of RFID in 2026: Adoption Trends and Market Momentum. On Day 2, Brian will explore how FedEx is utilizing RFID to revolutionize logistics operations. These insights will set the stage for two days of industry discussion and high-level networking.

 

“RFID Community Connect drives the asset intelligence technology industry forward, uniting experts for critical conversations, actionable insights, and authentic, real-world perspectives from every corner of the ecosystem.” Mary Lou Bosco, CEO of AIM Global.

 

Across both days, attendees will hear sessions covering a range of high-interest topics, including:

  • RFID standards that enable interoperability

  • Embeddable RFID for tire traceability, maintenance, and circularity

  • Digital Product Passport

  • Precision using RFID in the fresh food supply chain

  • The security of RFID from an industrial viewpoint

  • Implementations on challenging items and areas like bottles and a machine shop environment

The program is built to deliver concise, practical insight in a format that is easy for busy professionals to attend and apply.  The tentative agenda for the program can be viewed here. 

 

AIM also extends its thanks to the event’s sponsors for their support of RFID Community Connect and their commitment to advancing RFID education, best practices, and industry collaboration.

 

Learn more and register here.

AIM Global Submits Comments on Cosmetics Records Access

AIM Global Submits Comments on Cosmetics Records Access

Pittsburgh, PA, March 26, 2026 – AIM Global, the leading international industry association, global authority and resource in automatic identification and data capture (AIDC) technologies and innovations including barcode, biometrics, IoT, NFC, RFID, RTLS, and RAIN, announced that its Board of Directors has approved formal comments submitted in response to U.S. Food and Drug Administration Docket No. FDA-2025-D-2243, Draft Guidance for Industry: “FDA Records Access Authority for Cosmetics.”

The comments were developed through discussions within AIM’s Visibility Technologies Industry Group after Connie Nguyen, Strategic Business Development at MAXIM Group, raised the importance of the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) and its implications for supply chain visibility and traceability.

“MoCRA is not just a regulatory update. It is the most significant shift in U.S. cosmetics regulation in over 85 years,” said Nguyen. “Visibility is no longer optional. It is essential.”

AIM’s submission supports FDA’s overall approach and encourages the agency to more explicitly recognize that relevant records may include machine-readable traceability data generated through barcode systems, RFID, serialized product identifiers and interoperable digital traceability systems used across today’s cosmetics supply chain ecosystem.

“As cosmetic supply chains undergo digital transformation, it is critical that the FDA’s final guidance acknowledges that records are increasingly generated and maintained through modern identification and traceability systems.” said Mary Lou Bosco, CEO of AIM Global. 

Read AIM Global’s full comments HERE. 

To view all submitted comments, visit the FDA website. 

To learn more about AIM’s role in supply chain visibility and regulatory engagement, or to participate in the Visibility Technologies Industry Group, contact AIM.

 

From Traceability to Trusted Traceability: The Role of Blockchain in Modern Supply Chains

From Traceability to Trusted Traceability: The Role of Blockchain in Modern Supply Chains

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of AIM Global

 

Traceability is no longer a new concept for global supply chains. Many organizations already track products, batches and movements across production and distribution. What is changing is the expectation: companies must now prove that these events are reliable, verifiable and consistent across multiple actors.

As supply networks become more interconnected, traceability sits at the intersection of compliance, sustainability, brand protection and data governance. This is particularly relevant for sectors such as fashion, beauty, retail and manufacturing, where transparency around origin and lifecycle management is becoming both a competitive advantage and a regulatory requirement.

Beyond Visibility: The Need for Verified Data

Traditional traceability systems are often based on centralized databases or separate platforms managed by different stakeholders. While these systems can provide operational visibility, they often create challenges when information must be shared, aligned or verified across organizations.

In complex, multi-tier supply chains, data can be duplicated, incomplete or altered over time, making it difficult to maintain a single reliable version of events. This becomes particularly critical in sectors involving regulated goods, sustainability claims or high-value products, where demonstrating origin, handling and chain of custody is essential.

Blockchain is increasingly being explored as a way to address this gap — not by replacing existing systems, but by adding a trusted layer that strengthens the credibility of traceability information.

Blockchain as a Trust and Governance Layer

Rather than relying on a single central authority, blockchain enables a shared and secure record where key traceability events can be registered and verified over time. Once recorded, information cannot be modified without detection, strengthening transparency and accountability.

In modern traceability architectures, blockchain is used to certify key events, timestamps or references to data, while detailed operational information remains stored in existing enterprise systems. This approach allows organizations to demonstrate that specific information existed at a given moment and has remained unchanged over time, while still protecting sensitive operational details.

In the infrastructures developed by SAIT via 1TrueID, blockchain acts as a governance layer that certifies supply chain events strengthening trust in traceability data without disrupting established processes or IT systems.

Capturing Reliable Events at Source

While blockchain enhances data integrity, the reliability of traceability ultimately depends on how accurately events are captured in the physical world.

For this reason, the blockchain-based traceability system developed by SAIT is combined and integrated with RFID, NFC and serialized QR codes, which link physical items to their digital identities. These technologies improve the accuracy and consistency of data captured at source, strengthening the overall reliability of traceability records.

Together, these technologies ensure that every key interaction — from production to post-sale — can be securely connected to a product’s digital identity, creating a transparent and verifiable lifecycle record.

Digital Identity and Product Engagement

One of the key outcomes of blockchain-based traceability is the ability to assign each product a persistent and verifiable digital identity that connects the physical product with trusted lifecycle data.

In sectors such as manufacturing, fashion, beauty and retail, digital identities enable new value beyond traditional traceability. They support product authentication, trusted reselling and transparency across both primary and second-hand markets. At the same time, technologies such as NFC and serialized QR codes enable direct customer engagement opportunities and experiences even after the point of sale.

Through its traceability solution, SAIT enables the creation of digital product identities while supporting emerging initiatives such as the Digital Product Passport.

Looking Ahead

As European regulations evolve, particularly around the Digital Product Passport (DPP), companies are increasingly required to ensure that product information are availabe, reliable and accessible across the entire lifecycle.

In this context, blockchain is a key technology to provide trusted data, with a 100% secure layer that certifies any supply chain events. SAIT technology combines blockchain with RFID, NFC and serialized QR codes, creating a link between physical products and digital identity.

This solution turnes traceability into a powerful driver of brand credibility, assuring transparency and all third parties and customers trust.

 

To learn more about our solutions visit www.saitweb.it

 

AIM Global to Develop Item Identifier Lookup Service

AIM Global to Develop Item Identifier Lookup Service

Pittsburgh, PA, March 10, 2026 – AIM Global, the leading international industry association, global authority and resource in automatic identification and data capture (AIDC) technologies and innovations including barcode, biometrics, IoT, NFC, RFID, RTLS, and RAIN, is spearheading development of the ISO/IEC 15459 IAC-CIN Lookup Service.

 

As an industry neutral association, AIM serves as the ISO International Registration Authority (RA) for the ISO/IEC 15459 Standard. ISO/IEC 15459 is an international standard for the unique identification of physical and virtual entities (items, transport units, containers, etc.) across supply chains. It defines rules for generating globally unique identifiers represented via barcodes, 2D symbols, RFID, and other data carriers. These unique identifiers ensure traceability and interoperability between disparate entities.

 

AIM is responsible for managing the registration, issuance, and tracking of unique Issuing Agency Codes (IAC) and the issuing agencies (IAs) that allocate Company Identification Numbers (CINs). AIM’s function as the RA for this critical ISO/IEC standard ensures conformity to the standard and ultimately the issuance of globally unique identifiers.

 

The ISO/IEC 15459 lookup service takes the current Issuing Agency Register in paper format and transforms it into an online, open, federated, interoperable searchable database. It leverages IAC-CIN combinations to establish the trust context of associated datasets, identifiers, applications, or services, and to provide references to subordinate lookup or resolver services. Consumers and regulators can utilize this automated system to access comprehensive product information including authenticity and sustainability tracking, while streamlining access to user manuals and guidelines.

 

“The IAC-CIN Lookup Service is especially critical for the EU Digital Product Passport (DPP) regulations by enabling accurate, trustworthy tracking from manufacturing to recycling, and facilitating compliance with upcoming regulations for batteries, textiles, and electronics. A standards-based lookup service is needed to ensure safety, interoperability and efficiency across products, services, processes, and stakeholders, including the general public. Unlike proprietary, for-profit systems, a standards-based approach provides a level playing field for everyone to securely retrieve relevant, up-to-date information,” explained AIM Global CEO, Mary Lou Bosco.

 

The ISO/IEC 15459 IAC-CIN Lookup Service will be operational by the end of May 2026