Why Secure Codes Must Go Beyond the Standard QR Code

Why Secure Codes Must Go Beyond the Standard QR Code

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of AIM Global

Automatic identification and data capture technologies are now embedded across modern supply chains, consumer engagement, and government programs. But as adoption has grown, so has a common misunderstanding: not every visible code is a security feature. A standard QR code can be highly effective for linking to information or enabling routine identification, but if it can be photographed, copied, and reproduced, it offers limited protection against fraud, counterfeiting, diversion, or misuse. 

For applications where trust matters, secure coding must combine authentication and traceability. Authentication helps determine whether an item is genuine. Traceability helps establish where it has been, whether it is in the correct channel, and whether its history is consistent with expectation. When these capabilities are combined, organizations gain more than a code on a product or document; they gain a practical mechanism for identifying copied items, duplicate events, suspicious movements, and abnormal supply-chain activity.

This is relevant across both commercial and government markets. In commercial sectors, the challenge may be counterfeit goods, gray-market diversion, warranty abuse, or unauthorized production overruns. In government applications, the same core issue appears in a different form: the need to protect secure ID, tax stamps, and secure documents from copying, substitution, and misuse. In both cases, a code that is easy to duplicate is not enough. 

A secure solution must also be practical to deploy. It needs to work within existing manufacturing and marking environments, whether printed onto labels and packaging or laser-marked directly onto the product itself. It must function reliably at production speed and across a wide range of substrates, from paper and plastic to metal, industrial components, luxury goods, and even diamonds. That flexibility is often what separates a promising concept from a scalable security solution.

Growing incidents of QR code related fraud, identity theft, and cyber-attacks have added a further concern. Threats such as Quishing (QR phishing) and QR-Jacking (QR code replacement) have led cyber security organizations, government agencies, and law enforcement to advise caution around the use of standard QR codes. This places QR code-based security solutions in a difficult position, particularly where the visible code itself can be copied or substituted and consumers are told not to scan. This challenge may increase further as initiatives such as Digital Product Passports and GS1 Sunrise 2027 expand the use of QR-based data carriers in the years ahead.

This is where iTRACE has established a strong position. iTRACE’s patented 2DMI technology is designed to move beyond the limitations of ordinary visible codes by combining secure authentication with traceability in a form that can be applied to labels, packaging, and products directly. With more than a decade of development and successful implementations across multiple markets, iTRACE has shown how secure coding can support both commercial brand protection and government applications including ID, tax stamps, and secure documents.

 

 

 

 

 

 

One of India’s leading private universities, with a campus population of over 70,000 students, faculty, and staff, set out to modernize its campus operations through intelligent automation. The objective was clear: deploy a scalable, secure, and reliable AIDC-based solution that could simplify attendance tracking, automate entrances, and streamline student leave management, while supporting high user volumes and daily peak traffic.

To achieve this, ID Tech Solutions designed and implemented a fully integrated AIDC Technology Solution combining facial recognition devices, automated turnstiles, and centralized management software.

Solution Overview

The deployed solution covers three core operational areas:

    • Attendance Management
    • Entrance Automation
    • Student Leave Management

The system includes 400 advanced facial recognition devices with a user capacity of up to 1 lakh users, ensuring scalability well beyond the university’s current requirement of 70,000 users. These devices are strategically installed across academic buildings, hostels, and campus entry points to capture attendance and access events in real time.

For secure and controlled access, IDT T8000 heavy-duty motorized turnstiles were deployed at key entrances. Designed for high-traffic environments, the turnstiles offer fast response times, smooth throughput, and reliable operation during peak hours, making them ideal for large educational campuses.

Technical Innovation through AIDC

The facial recognition devices enable contactless identification, eliminating the need for ID cards or manual registers. With high-speed face matching, large template storage, and accurate detection, the system ensures:

    • Fast user authentication
    • Elimination of proxy attendance 
    • High accuracy even during crowd movement

The AIDC framework automatically captures entry, exit, and attendance data and syncs it with the central platform. This real-time data flow provides administrators with instant visibility into campus activity.

The student leave management module integrates seamlessly with the access control system. Approved leaves are automatically reflected in access permissions, reducing manual verification and ensuring compliance with university policies.

Operational Impact

The implementation has significantly improved overall campus operations:

    • Attendance processes are now fully automated, saving time for faculty and administrative staff
    • Entrance automation has improved security and crowd management, especially during peak hours
    • Manual effort and paperwork have been reduced, improving operational efficiency
    • Real-time data availability supports faster decision-making and better planning

The system has also enhanced the student experience by enabling smooth, contactless movement across campus while maintaining strict access control.

About ID Tech

With nearly two decades of experience, ID Tech specializes in automating identity, security, and traceability through innovative and reliable AIDC technologies. Our solutions are designed to simplify operations, improve accuracy, and enhance security across high-volume environments.

ID Tech (https://www.idsolutionsindia.com/) is a trusted partner for India’s leading universities, where our solutions are widely used to automate student attendance, library systems, entrance and access control, and other campus operations. By combining technologies such as RFID, facial recognition, biometrics, and automated access systems, we help institutions build smart, secure, and future-ready campuses.

Looking to Advance Cold Chain Interoperability Through RFID Collaboration

This week, the AIM Global RFID Experts Group convened to review and discuss a proposed initiative focused on improving interoperability and data accessibility within cold chain monitoring environments. The discussion centered on how RFID, sensor technologies, and connected data systems can better support temperature-sensitive supply chains across industries such as pharmaceuticals, food, and healthcare.

A major theme throughout the discussion was the growing need for standardized methods of accessing and sharing environmental and sensor data across multiple platforms, readers, and stakeholders. While existing RFID standards already support item identification and tracking, participants highlighted ongoing challenges associated with retrieving and interpreting sensor-based environmental data in a consistent and scalable way. The group explored how current software layers and proprietary integrations can create silos that limit visibility throughout the supply chain.

The conversation also emphasized the importance of developing practical, industry-driven guidance before pursuing a formal international standards effort. Rather than immediately launching a formal standards project, the group discussed forming an ad hoc working group to further define industry requirements, evaluate real-world use cases, and identify achievable near-term deliverables. Areas of focus included developing common data frameworks, supporting interoperable event structures, and enabling easier access to sensor information regardless of hardware or software provider.

Particular attention was given to pharmaceutical cold chain applications as a potential starting point for the initiative. Participants noted that pharmaceutical environments often present stricter regulatory requirements, stronger traceability expectations, and higher levels of technology adoption, making the sector an ideal use case for early collaboration and validation efforts.

As a next step, the RFID Experts Group will be organizing an ad hoc working session focused specifically on the cold chain proposal and its potential deliverables. This collaborative effort will help shape the direction of the initiative and determine whether the group develops a technical framework, best practices guidance, or other interoperability recommendations for the industry.

Professionals involved in RFID, cold chain logistics, pharmaceuticals, food traceability, IoT, sensor technologies, and supply chain visibility are encouraged to participate in the upcoming discussions. The RFID Experts Group continues to serve as a collaborative forum where industry stakeholders can help shape the future of interoperable identification and data-sharing technologies.

To learn more about participating in the RFID Experts Group and future cold chain interoperability discussions, reach out to Mike Allen.

 

AIM Global Announces Top Innovators in 2026 Case Study Competition

AIM Global Announces Top Innovators in 2026 Case Study Competition

Pittsburgh, PA, May 12, 2026 – AIM, the trusted global authority in barcode, biometrics, IoT, NFC, RFID, RTLS, and RAIN technologies for over 50 years is proud to announce the winners of its annual Case Study Competition, spotlighting the next generation of innovators solving critical supply chain challenges. These pioneering solutions showcase forward-thinking strategies designed to strengthen global supply chain resilience and efficiency.

AIM experienced an unprecedented surge in interest for this year’s competition, yielding a record-breaking volume of submissions. The RFID category features three winners, a first time occurrence, highlighting excellence across healthcare, manufacturing, and logistics. Furthermore, two winners are honored in the AIDC category for outstanding achievements in logistics and manufacturing.

“True innovation doesn’t just solve today’s challenges; it redefines the possibilities for tomorrow. We honor these partners for driving the technological advancements that elevate our entire industry,” shared Mary Lou Bosco, CEO, AIM Global.

 

Blockchain Winner

SAIT

Securing the blockchain category award for the second time, SAIT’s BeautyID enabled a cosmetic manufacturer to achieve full product traceability and anti-counterfeiting. Their solution blends RFID, QR codes, and blockchain to boost logistics, curb grey markets, and meet Digital Product Passport standards while preserving original packaging design.

IoT Winner

VueMed

MultiCare has achieved a new standard in operational efficiency with VueMed’s VueStat solution, transforming its clinical inventory management into a centralized, real-time powerhouse. The strategic overhaul cut manual scanning by over 50% and reduced travel costs by $120,000 annually, empowering the organization to scale effectively without added staffing pressures.

AIDC Winners:

Warehousing  – Loftware

 Lubrizol transformed its global labeling operations by implementing a cloud-based solution that seamlessly integrates Loftware with SAP. Moving from manual, pre-printed labels to on-demand automation, Lubrizol significantly improved regulatory compliance and operational efficiency. Key achievements include reducing label stock types from 20 to 5, lowering maintenance costs by approximately 30%, and enhancing overall sustainability.

Logistics – Tactical Edge

Transforming logistics tracking for a major client, Tactical Edge’s hybrid solution integrated GPS and BLE technology to provide real-time, pallet-level visibility across all transportation modes—truck, rail, ship, and barge. This digitization effectively eliminated visibility gaps, streamlined operations, and cut infrastructure and labor costs.

RFID Winners:

Healthcare – Tadbik Advanced Technologies Ltd.

 Eliminating the blind spot in healthcare consignment, Tadbik’s innovative, removable RAIN RFID labels provided secure, serialized tracking without compromising manufacturer packaging for their customer. This solution offers fast deployment, superior inventory accuracy, and guaranteed protection for high-value assets.

Logistics – Anantics

 By implementing a mobile-first passive RFID solution, Anantics transformed how their customer tracks high-value infrastructure. Automating data capture via readers on maintenance vehicles, the system improved safety, provided real-time tracking, and eliminated substantial inventory write-offs.

Manufacturing – Zebra Technologies

 Addressing critical supply chain bottlenecks, Cepheid partnered with Zebra Technologies to launch an advanced RFID-powered inventory solution. This shift to a seamless ‘grab-and-go’ model transformed efficiency, cutting checkout times by over 95% and guaranteeing full digital traceability. As a result, Cepheid achieved a 15% increase in manufacturing output and a 10% surge in productivity.

Winners will be honored at industry events and will have the opportunity to present their winning case studies to industry peers. To learn more about the winning case studies visit AIM’s Resource Center.

 

For media inquiries or further information, please contact AIM’s headquarters by email or call +1.724.742.4470.

RFID Experts Group to Explore Cold Chain Monitoring Opportunity on May 12

Join AIM’s RFID Experts Group on May 12 at 2:00 PM ET as industry leaders begin discussion focused on end-to-end visibility, interoperability, and traceability for temperature-sensitive goods. This call has been necessitated as demand continues to rise for reliable transport of temperature-sensitive goods such as pharmaceuticals, biologics, and perishable foods.  With this, the industry is facing a growing need for more unified, scalable, and interoperable monitoring solutions. On this call, REG participants will begin exploring how AIM can help advance industry collaboration around a cold chain project aimed at improving visibility, accountability, and standards alignment across the supply chain.

 

Today, many cold chain operations still rely on standalone temperature data loggers that provide only limited snapshots of product conditions during transit. This fragmented approach often results in delayed feedback, siloed data, and limited ability to intervene when temperature excursions occur, creating risk for spoilage, recalls, compliance failures, and inefficiencies. According to Mordor Intelligence, the global cold chain logistics market is projected to reach approximately $515.8 billion by 2031, underscoring the scale and urgency of improving end-to-end cold chain visibility and traceability. This proposed project will explore opportunities to define a more unified framework for cold chain data integration, helping to support interoperability across hardware, software platforms, and supply chain stakeholders while enabling stronger compliance with initiatives such as FSMA 204, sustainability goals, and broader traceability efforts.

 

This discussion is expected to focus on the role RFID and sensor-enabled technologies can play in enabling more continuous, real-time monitoring from pallet-level visibility down to the box or item level. By establishing common data structures and encouraging broader industry alignment, this work could help reduce integration barriers, improve trust among trading partners, and unlock new opportunities for innovation across food, healthcare, logistics, and beyond. Intrested parties are encouraged to attend and contribute their perspectives as this important conversation begins.

 

Please contact me (mike@aimglobal.org) if you would like to be part of the call.

 

AIM Community and Innovation Take Center Stage at LogiMAT 2026

AIM Community and Innovation Take Center Stage at LogiMAT 2026

The 2026 LogiMAT show was a great success for AIM and its members as the show recorded the highest number of visitors ever.

Once again, the AIM Community Booth was completely sold out.

Participating members included:

BlueStar / Checkpoint / Deister Electronic / Dynamic Systems / Fraunhofer IIS / Gustav Wilms / Microsensys / Modi / SATO / Schneider-Kennzeichnung / Schreiner Group

The three daily shows in the AIM Tracking & Tracing Theater attracted even more visitors than in previous years. Immediately after the sessions, the T&TT partners were able to follow up with interested visitors and reported very promising leads.

The T&TT Show partners for 2026 were:
All for One Group / Balluff / CANCOM / Datalogic / Leuze / Logopak / Omlox (PNO) with Flowcate and SynchronicIT

Demonstrated solutions included Print & Apply solutions, commissioning processes, AIDC solutions for production processes, AI-supported quality management using vision systems, RTLS solutions, and data integration into ERP and SAP systems. Once again, it was especially interesting to see that we were able to attract non-members to the Tracking & Tracing Theater (in contrast to the AIM Community Booth, which is reserved exclusively for members).

In the AIM ident-Experts Forum, Leuze, Balluff, and Microsensys delivered insightful presentations on how AIDC technologies are enabling the digitalization of the supply chain.

Looking ahead to 2027, next years LogiMAT will be held in Stuttgart, Germany on March 16-18. 

 

 

Connecting Ideas, Leaders, and Technology: AIM India’s Highlights from Key Industry Summits

Connecting Ideas, Leaders, and Technology: AIM India’s Highlights from Key Industry Summits

AIM India was pleased to participate in the India AI Impact Summit 2026, organized in collaboration with the Ministry of Electronics & Information Technology (MeitY), Government of India. Ms. Mamta Bhatnagar, General Manager at AIM India, attended the summit, engaging with policymakers, technology leaders, and industry experts from across the country. The event provided an excellent opportunity to explore the increasing convergence of Artificial Intelligence and Automatic Identification & Data Capture (AIDC) technologies. Together, these technologies promise to enable smarter decision-making, improved traceability, and greater operational efficiency across diverse industries.

AIM India Participates in the Rising Bharat Summit

AIM India recently participated in the Rising Bharat Summit, a prominent event dedicated to showcasing India’s advancements in growth, innovation, and entrepreneurship. The summit served as a valuable platform for engaging with the diverse voices shaping the nation’s future.
The event facilitated insightful discussions among policymakers, business executives, innovators, and changemakers, focusing on India’s dynamic economic landscape and emerging opportunities. Conversations centered around technology, manufacturing, governance, and the crucial role of industry in fostering a stronger India.

Ms. Mamta Bhatnagar, General Manager at AIM India, engaged with industry leaders and connected with emerging influencers who are actively contributing to the evolving business ecosystem.

Insights from Chintan Shivir on Strengthening India’s Medical Devices Export Ecosystem

On March 14, 2026, Director Sanjive Mehta and General Manager Mamta Bhatnagar represented our organization at the Chintan Shivir held at Vanijya Bhawan, New Delhi. The event, centered on “Achieving 30@30 – USD 30 Billion MedTech Market Size by 2030,” provided valuable perspectives on the future of India’s MedTech industry.

 

Sessions focused on critical areas such as global trade deals, strengthening the Indian MedTech ecosystem, building “Brand India,” and navigating regulatory challenges. The event offered insightful, forward-looking discussions on the sector’s growth potential and future direction.

Aligned with this vision, our organization remains committed to integrating AIDC technologies to enhance resource management, operational efficiency, and scalability, thereby supporting the continued growth and global competitiveness of the MedTech sector.

Shaping India’s Future: AIM India at the Times Now Summit 2026

AIM India’s General Manager, Mamta Bhatnagar, participated in the Times Now Summit 2026 – Roadmap from Vision to Reality, held on March 26th in New Delhi. The summit convened leaders in policy, technology, and innovation to discuss India’s trajectory, with a focus on leveraging AI and technology for a more efficient future by 2047. These discussions, ranging from navigating the AI revolution to powering India’s journey to 2047, directly align with AIM India’s core mission: to drive the adoption of Automatic Identification and Data Capture (AIDC) technology. By enabling businesses to transition from manual processes to automated, data-driven solutions, AIM India champions data integrity, process efficiency, and smart automation – values critical to India’s growth as a global powerhouse. We are proud to contribute to the ongoing conversation shaping India’s future.

Interactions Sparking Possibilities and Inspiring Progress

We recently had the distinct pleasure of hosting Yaw Peng, NG, Head of Business Development – Asia Pacific at EM Microelectronic, during his visit to India. Mr. Peng connected with Sanjive Mehta, one of our Directors, at the Grand Hyatt, Gurgaon.

The conversation proved both insightful and inspiring, exploring the vision underpinning various AIM chapters. Discussions centred on how each chapter drives regional impact and collectively contributes to the growth and awareness of AIDC technology. The exchange of ideas, complemented by engaging discussions, moments of levity, and informal refreshments, created a genuinely enriching experience.

 

We are enthusiastic about future prospects and anticipate building stronger synergies with AIM Asia and its constituent chapters. The opportunity to unite all chapters in a collaborative session, fostering the exchange of ideas and the development of meaningful advancements within the AIDC industry, is a prospect we keenly embrace.

Here’s to stronger collaborations, bigger ideas, and shaping the future of AIDC together!

MODEX 2026 Recap: Powered by Data, Driven by Community

MODEX 2026 Recap: Powered by Data, Driven by Community

This week at MODEX 2026 in Atlanta, I had the opportunity to spend time walking the show floor, reconnecting with many AIM members, meeting new industry professionals, and seeing firsthand where the material handling and supply chain market is headed. One of the highlights for me was stopping by member booths throughout the week to chat, catch up on what they are working on, and record short videos that we have been sharing on AIM’s social media channels. It was a great way to spotlight the innovation our members are driving while also giving others a look at the people and technologies helping shape the future of supply chain execution.

 

Another major highlight was our AIM Unwind After 5 networking event on Tuesday evening at Margaritaville, just outside the Georgia World Congress Center. AIM invited members, partners, and industry friends to join us for an informal get-together, and the response was fantastic. With the first drink on AIM, the setting created the perfect opportunity for people to step away from the busy show floor, relax, and have real conversations. What stood out most was how naturally the discussion flowed. People talked about current industry challenges, emerging opportunities, and what they are seeing in the market, but in a fun, low-pressure setting that made it easy to connect. In fact, many attendees stayed well beyond the planned time because the conversations were simply that fun.

 

As I moved through MODEX, one thing became very clear: the industry continues to push toward more connected, intelligent, and scalable operations. A major theme across the show was the continued importance of Warehouse Management Systems (WMS) as a long-term growth platform. More companies are looking at WMS not just as software to manage inventory or labor, but as a way to also handle new customer demands. That has direct relevance to AIM and our members because the value of a WMS is only as strong as the quality and timeliness of the data flowing into it. This is where AIDC technologies like barcode, RFID, machine vision, mobile computing, and real-time data capture continue to prove essential.

 

Another clear trend was the evolution of Automated Storage and Retrieval Systems (ASRS).  Many conversations and presentations at the show were  touching on how ASRS provides measurable ROI, flexibility, resilience, and the ability to support any kind of fulfillment demands. For AIM, this reinforces something we have long advocated, that automation works best when it is built on reliable identification, visibility, and interoperability. Whether an operation is using conveyors, robotics,  or some form of artificial intelligence, the ability to accurately identify items, locations, and assets remains the key component.

 

Speaking of AI, I also saw strong momentum around AI-enabled supply chain execution and the need for systems to work more intelligently together. Many of the discussions and sessions at MODEX centered on how AI can help in spaces like warehouse, transportation, and in order management systems.  End-to-end visibility was not surprisingly a major theme throughout the show. For AIM, that is an important reminder that our technologies sit at the center of this transformation. AI and other platforms are only as powerful as the trusted data they receive, and AIDC is what helps create that trusted data layer.

 

To everyone I had the chance to meet this week, thank you for the conversations and the time spent sharing ideas. For those I met at MODEX who are not yet part of AIM, I would encourage you to take a closer look at what our community is building. AIM is a vibrant network of innovators, educators, standards leaders, and solution providers working together to move this industry forward.  Reach out to me and we can touch base and get you into our network!  Looking forward to building upon the many discussion points gained from the show

RFID Community Connect to Bring the Industry Together for Two Days of Insight, Innovation, and Real-World Applications

The RFID industry continues to evolve quickly, and staying connected to the trends, standards, and real-world applications shaping the market has never been more important. That is why we wanted to bring the community together for RFID Community Connect, a two-day virtual event designed to deliver practical education, industry perspective, and valuable cross-sector insight.

 

The event takes place May 19–20 from 11:00 AM to 1:00 PM EDT each day.  We are pleased to be bringing together solution providers, end users, standards leaders, and industry stakeholders for a focused program of concise, high-value sessions. From adoption trends and interoperability to sector-specific use cases and implementation lessons, attendees will leave with a better understanding on how RFID is creating measurable impact across industries.

 

This year’s program features two standout keynote presentations. On Day 1, Mark Roberti, Founder of RFID Strategies, will open the event with “The State of RFID in 2026: Trends and Market Momentum,” offering a timely look at where RFID adoption is accelerating and the forces shaping the market. On Day 2, Brian Marflak of FedEx will present “Driving 99% Accuracy: How FedEx Leveraged RFID to Boost Productivity by 20%,” sharing a compelling real-world example of how RFID is delivering measurable operational results at scale.

 

Beyond the keynote presentations, RFID Community Connect will feature a strong lineup of sessions designed to give attendees practical insight into where RFID is delivering value today and where the technology is headed next. While the event agenda includes a wide range of conversations across the RFID ecosystem, here is a look at just a few of the sessions attendees can expect, with more highlights to be shared in the coming weeks. The full agenda is available on the event website.

 

One of the featured discussions will focus on RFID standards and interoperability, an important topic as adoption continues to expand across industries and use cases. Chuck Evanhoe, Chairman of AIM will moderate a panel featuring those in the know on standards in Chris Brown of TSC, Aileen Ryan of the  RAIN Alliance, and Claude Tételin of GS1.  They will explore how standards help create consistency across data, systems, and deployments, while supporting the scalability and reliability organizations need for long-term success. For attendees looking to better understand the broader framework that makes RFID deployments work across the ecosystem, this session will provide valuable context around how standards continue to enable adoption, alignment, and confidence in the technology.

 

Another standout session will be  “How Embeddable RFID is Transforming Tire Traceability, Maintenance, and Circularity,” which will offer a unique look at one of the most innovative applications of RFID today. Randall Grein of Hana RFID and Peter Ramirez of Michelin will bring insights on how embeddable RFID is moving beyond traditional labels and into the tire itself, enabling persistent digital identities and full lifecycle traceability. From manufacturing through maintenance, retreading, and recycling, the session will highlight how connected tires can improve safety, support compliance, strengthen maintenance visibility, and advance circularity goals. It will also explore how digital twins are beginning to reshape operations for manufacturers, fleets, and service networks.

 

The program will also include “Spot-On Delivery: Baldor Specialty Foods, RFID and Precision in the Fresh Food Supply Chain,” featuring Avery Dennison’s Patrick Sheets in discussion with Suresh Palanisamy of Baldor Specialty Foods. This session will highlight how RFID is being applied in an environment where timing, accuracy, and product integrity are especially critical. Fresh food operations demand strong visibility and precision, and this discussion will provide attendees with a practical example of how RFID can support more accurate tracking, improved delivery confidence, and better execution across the supply chain. It is a strong example of RFID moving from concept to measurable operational value in a fast-moving and highly demanding sector.

 

Another session attendees will not want to miss is “Replace the Beep: How RFID Integrators Win Adoption Through Experience, Not Technology,” presented by John Wirthlin of Sonaria. This session will focus on an often-overlooked factor in successful RFID deployments: user experience. Rather than centering only on the technical capabilities of RFID, the discussion will examine driving stronger adoption by creating workflows and interactions that feel intuitive, practical, and easier to embrace than some traditional processes. As more organizations evaluate RFID as part of broader digital transformation and operational improvement strategies, this session will offer a useful perspective on what helps implementations gain traction in the real world.

 

The agenda will also feature “RFID in Challenging Packaging: Practical Lessons from Bottle Digitalization,” presented by Lou Parker of Checkpoint Systems and Paul Whitney of AsReader. RFID has long faced performance challenges when applied to liquid-filled and difficult-to-tag items, making bottle-level visibility a persistent hurdle across industries such as beverages, wine and spirits, cosmetics, health and beauty, and automotive. This session will explore  approaches to bottle digitalization that are helping overcome those barriers and opening the door to more reliable item-level traceability for products that have historically been difficult to identify and track. Attendees will learn how specialized RFID tag designs for liquid products, including shrink-wrap form factors, can support improved readability, inventory accuracy, and end-to-end visibility from production through distribution and retail. The session will also highlight real-world examples involving automotive fluids, cosmetics, health and beauty products, and wine and spirits, while exploring how handheld, wearable, and mobile RFID readers can be used in practical workflows to capture data efficiently on these items.

 

Together, these sessions reflect what makes RFID Community Connect especially valuable; a program built around practical deployment stories, emerging use cases, and the broader technical and strategic conversations that continue to shape the RFID industry. This is just a preview of a few of the conversations planned for the event, and AIM will be highlighting additional sessions and speakers in the coming weeks. For the full agenda and registration details, visit the event website.

 

Register now for RFID Community Connect

 

A special thank you to the sponsors supporting RFID Community Connect. Their support helps make it possible to bring together education, expertise, and meaningful industry collaboration in a format that serves the RFID community at a time when connection and shared learning matter more than ever.

 

We look forward to seeing you online May 19–20!

Metalcraft Announces Kathleen Phillips as Vice President of Sales; Marianne Alvarado to Retire After 26 Years of Service

Metalcraft Announces Kathleen Phillips as Vice President of Sales; Marianne Alvarado to Retire After 26 Years of Service

(MASON CITY, IA, April 1, 2026) — Metalcraft, a leading manufacturer of identification products, is pleased to announce the appointment of Kathleen Phillips as Vice President of Sales, effective April 1, 2026. Phillips will succeed Marianne Alvarado, who will retire in September after an exceptional 26-year career with the company.

In her new role, Phillips will be responsible for leading and overseeing all aspects of Metalcraft’s sales operations, driving revenue growth, strengthening customer relationships, and advancing the company’s go-to-market strategy.

“We are excited to welcome Kathleen to Metalcraft,” said Kyle Bermel, CEO at Metalcraft. “Her strategic vision, customer-focused mindset, and history of driving growth make her the ideal leader to guide our sales organization into the future.”

Phillips brings extensive experience in global sales leadership, strategic partnerships, and channel development. Most recently, she served as Vice President of Partnerships and Strategic Alliances at Jitterbit, where she led partnership initiatives and contributed to revenue growth. Prior to that, she held senior leadership roles at Digital River, Entrust,
Bluestem Brands, and HID Global, where she was responsible for sales, partnerships, and marketing functions.

“I am honored to join Metalcraft as Vice President of Sales,” said Phillips. “Metalcraft has a strong reputation for innovation and customer commitment, and I look forward to working with the talented sales team to build on that legacy and drive continued success.”

Marianne Alvarado will continue in her role through September to ensure a smooth transition. Over her 26 years with Metalcraft, Alvarado has made a lasting impact on the organization, serving as a Direct Sales Representative, Sales Manager, and most recently Vice President of Sales. Her leadership has been instrumental in developing the company’s
sales strategy and fostering a strong, customer-focused culture.

“Marianne’s contributions to Metalcraft over the past 26 years have been extraordinary,” said Bermel. “Her dedication, leadership, and commitment to our customers have helped shape who we are today. We are deeply grateful for her service and wish her the very best in her well-earned retirement.”

Alvarado joined Metalcraft in 2000 and has played a key role in the company’s growth and success, culminating in her promotion to Vice President of Sales in 2023.

About Metalcraft
Metalcraft has provided property identification solutions since 1950. What began as a
solution for the Bostitch Stapler Company’s identification needs has evolved into
Metalcraft as we know it today—a strong, innovative, growing company driven by its
corporate values and the Metalcraft Compass. As member-owners, Metalcraft employees
take pride in delivering the right product with the right technology to exceed customer
expectations.

Media Contact:
Julia Deets
VP of Marketing and CX
juliad@idplate.com