AIM Welcomes New Board Members


Honeywell and BlueStar Designate New Appointees

Pittsburgh, Pennsylvania | April 30, 2024 | AIM, the leading industry association and global authority for more than 50 years in innovation, standards, and solutions in barcode, biometrics, IoT, NFC, RFID, RTLS, and RAIN, proudly announces the appointment of two new board members.

 The newly appointed board members bring a blend of seasoned leadership, rich experience, and diverse perspectives to the forefront. With their varied skills and backgrounds, they are poised to make significant contributions to the board. Their terms officially kicked off the first quarter of this year.

Kelley Wood, Honeywell

Kelley Wood, an industry researcher and the senior global marketing manager for Productivity Solutions and Services at Honeywell. With more than 20 years of experience in marketing strategy, customer experience design, and process optimization, Wood is well-known for her ability to provide customers with actionable insights, resources, and solutions to optimize work processes and improve customer experiences. Her focus is on helping businesses enhance customer service and increase worker productivity through Honeywell’s industry leading solutions. Several industry publications and papers have cited her work on labor experience and management.


Mark Fraker, BlueStar

Mark Fraker, Chief Technology Officer of BlueStar, leads the company’s global innovation strategy, leveraging external partnerships across all technologies and business verticals. He is responsible for the short and long-term strategic planning for technology, product, and data solutions roadmaps supporting BlueStar’s global business goals and objectives. Since joining BlueStar in 1999, Mr. Fraker has held several positions, including 18 years as the Global VP of Marketing, and led the company’s global marketing strategies; he was responsible for the integrated strategy and development of BlueStar’s public relations, channel product marketing, marketing intelligence and research in developing into a solutions-based distributor. Mr. Fraker is BlueStar’s Global Executive Team member and serves on the BlueStar Board of Directors. He has served on the Board of Directors of the Retail Solutions Providers Association (RSPA) for six years and Chairman of the Board of Directors.

“We welcome the addition of two new members to our board, each offering a unique blend of expertise and perspectives,” stated Mary Lou Bosco, CEO of AIM, Inc. “Our commitment to assembling a diverse board and leadership team, reflective of various industry insights, remains steadfast, and our latest board appointments exemplify this dedication.”

For more information, biography, or photos, contact AIM’s headquarters by email or call +1.724.742.4470.