GS1 Case Study – Chipotle

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Chipotle faced the challenge of enhancing its Food with Integrity mission by improving traceability across its vast supplier network. Partnering with Trustwell FoodLogiQ Traceability and Zebra Technologies, Chipotle implemented a cutting-edge traceability program utilizing RFID technology and GS1 Standards. By training staff to use ruggedized scanners and piloting RFID label systems in select restaurants, Chipotle achieved automatic data capture, inventory accuracy, and increased store visibility, ultimately reducing shrink and enhancing food safety. Participating suppliers embraced Chipotle’s RFID specifications, anticipating benefits such as time savings, error reduction, and improved expiration date visibility, paving the way for potential system-wide adoption after thorough testing and feedback integration.

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